Have you ever wondered what the carbon footprint of the new pair of shoes you just bought is? You might have, but in all likelihood, no-one actually knows the true answer to this, as most products travel across many borders and between many hands before it hits the shelf. With the goal of tracking and generating a true carbon footprint for every product and giving each consumer the opportunity to offset their consumption by buying carbon credits, Poseidon has started a new initiative called reduce. reduce is a blockchain that records micro-extractions of energy and resources needed to make a single product during every processing, production and transport stage until it reaches the market. It then uses AI to calculate an exact carbon footprint, at an unprecedented speed and scale, that is publicly available and immutably stored. Any retailer is able to integrate reduce into their point of sale system to illuminate their supply chain, revealing which suppliers are the most sustainably oriented and choose which products will be automatically rebalanced by reduce at checkout. If they have the app, customers are alerted about their purchase and are able to buy more carbon credits to create a positive impact on any transaction. By utilizing AI, reduce does not rely on every actor in the supply chain to truthfully report their emissions, but rather the fallback is that for this to work, most retailers and consumers must be integrated into the system. Poseidon’s reduce has made strides in a variety of areas, among them Liverpool’s bid to become the world’s first climate-positive city, and working with large companies such as Ben & Jerry’s to cancel the carbon in every scoop and connect their consumers to their carbon footprint. With successes like these underway, reduce by Poseidon could help create a climate-positive Earth.
Sips, R.J., Man, W.J., Havers, B. and Keizers, G.J., The Poseidon project: An introduction. 3rd United Nations World forum on Electronic Government.
Poseidon. (2020). Retrieved June 4, 2020, from https://poseidon.eco
Categories
Artificial Intelligence, Blockchain, Climate Change, Industry/Natural Commodities, Regulation
Air Pollution Robot
The dangers of air pollution to human health are well documented, though the traditional methodology of collecting and reporting on sample lags behind the need to keep abreast and regulate air pollution in a meaningful amount of time. The use of drones and robots have been identified by researchers as resources that can be tweaked […]
Artificial Life, Biodiversity, Climate Change, Ecological Monitoring, Industry/Natural Commodities, Lifestyle, Monitoring
Telematic Rivers
Erica Kermani’s artwork seeks to answer a central question: if rivers were seeing an equal, living entity, would humans take issues like climate change threatening them more seriously? In his year-long art exhibition in 2017, Kermani, in collaboration with Diana Salcedo & Jeana Chesnik, created a new forum of interaction between humans and rivers to […]
Climate Change, Ecological Monitoring, Lifestyle, Monitoring, Pollution, Visual Technologies
Co-occupied Boundaries
Art is easily found in nature but rarely is what considered art today inherently natural. The concept of co-occupied mediums that serve to be both functional for nature and aesthetically pleasing to people is being actively explored by Asya Ilgun and Phil Ayres, from the CITAstudio at The Royal Danish Academy of Fine Arts. In […]
Climate Change, Ecological Monitoring, Lifestyle, Monitoring, Pollution, Visual Technologies